How do you pick’em apples?
Are you an apple eater who prefers to buy apples after a visual and physical examination or would you rather substitute that experience for convenience and have an apple just shipped to you via online grocery delivery.
Statistics show that 28% of consumers are interested in online grocery shopping, not a significant number, but a sharp rise from 15% when the same study was conducted 18 months ago. Despite the hyped interest in this space with big players like Loblaws, Amazon and Wal Mart trying to capitalize on market share, less than 2% of all groceries purchased in Canada are done so online.
What does this mean for us as consumers? You will probably see a number of promotion or incentive programs where retailers offer you either a more convenient or a quicker way to shop at home. Experts in this field believes that this will no doubt drive the overall number of online grocery transactions but statistically 81% of surveyed customers still prefer buying their groceries in a brick-and-mortar store with the ability to pick fresh produce by hand a contributing factor.
Personally, a big joy in my routine life is to walk down the aisles and indulge in the visuals and spectacles of the latest snacks and chocolates and I can’t picture myself completely removing this exercise which I enjoy for convenience.
I do believe that have the option to have groceries delivered is a definite value-add alternative but I don’t believe that it will be able to replace the traditional trip to the market in the near future.